Before & After

This Product is Magical

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I have wavy hair that tends to be frizzy and lose curl shape easily, but using this serum has completely changed that—even just air drying my hair after applying the serum leaves my curls beautiful and with zero frizz and all the definition! Best part is that it's so lightweight it melts right into your hair without weighing down or causing any greasy-ness. it's perfect.

before
After

Useful for Definition

“Most styling products tend to leave me feeling sticky and weighed down, but the Pequi Curl Activator is super lightweight and moisturizing, almost like a diet leave-in conditioner.

A wavy and curly hair go-to

Every time I use this, I wake up the next day with more curls and waves than I knew I had. It’s a serum, so it’s thin enough that it doesn’t weigh your hair down but potent enough to achieve visible results.”

- Refinery29

Best Curl Styling Product For Type 2-3 Hair

“The serum-meets-gel consistency is perfection. It provides the ideal amount of curl definition without ever feeling sticky or crunchy. I consider this my new cult-favorite curl product for my 2B hair.”

Useful for Definition

“Most styling products tend to leave me feeling sticky and weighed down, but the Pequi Curl Activator is super lightweight and moisturizing, almost like a diet leave-in conditioner.

A wavy and curly hair go-to

Every time I use this, I wake up the next day with more curls and waves than I knew I had. It’s a serum, so it’s thin enough that it doesn’t weigh your hair down but potent enough to achieve visible results.”

- Refinery29

Best Curl Styling Product For Type 2-3 Hair

“The serum-meets-gel consistency is perfection. It provides the ideal amount of curl definition without ever feeling sticky or crunchy. I consider this my new cult-favorite curl product for my 2B hair.”

Our Approach

Key Natural Ingredients

At the intersection of farms and labs, we have created our own original clean formulas free-of silicones, parabens, sulfates, phthalates, artificial colorants and a long list of other not-so-great ingredients often found in conventional beauty products.

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Brazil

Açai oil

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Guatemala

Aloe vera

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India

Castor Oil

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Mexico

Chia seed oil

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Ecuador

Maracujá oil

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Peru

Cupuaçu Butter

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See All (8)
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Brazil

Pequi Oil

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Brazil

Murumuru Butter

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See Less
Ingredient image
Ingredient Icon

Brazil

Açai oil

See More
Ingredient image
Ingredient Icon

Guatemala

Aloe vera

See More
Ingredient image
Ingredient Icon

India

Castor Oil

See More
Ingredient image
Ingredient Icon

Mexico

Chia seed oil

See More
Ingredient image
Ingredient Icon

Ecuador

Maracujá oil

See More
Ingredient image
Ingredient Icon

Peru

Cupuaçu Butter

See More
Ingredient image
Ingredient Icon

Brazil

Pequi Oil

See More
Ingredient image
Ingredient Icon

Brazil

Murumuru Butter

See More
Ingredient image
Brazil

Açai oil

Through a combination of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Açai Oil adds a protective film to the hair, promoting hair glossiness and shine, while decreasing frizz. Its protective coating of antioxidants is also essential for protecting hair color, as it prevents oxidation from free radicals, prone to cause fading.

Benefits

Promotes hair glossiness
Adds a protective film
Combats frizz

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Guatemala

Aloe vera

Aloe Vera acts as an unparalleled conditioner, leaving your hair smooth and shiny, while promoting hair growth. This miracle-plant possesses reparative proteolytic enzymes, alongside anti-inflammatory properties to help soothe the scalp and calm irritation.

Benefits

Promotes hair growth
Soothes scalp
Boosts hair shine

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India

Castor Oil

Castor Oil by way of ricinoleic acid and Omega-6 fatty acids, enhances overall hair health, in turn promoting hair growth. The oil is an anti-inflammatory that increases hair strand flexibility and shine.

Benefits

Promotes hair health & growth
Increases strand flexibility
Boosts shine

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Mexico

Chia seed oil

Rich in Omega-3 fatty acids, phosphorus, and zinc, Chia Seed Oil possesses moisturizing properties which aid in nourishing and conditioning the scalp, while improving hair strength, to avoid hair loss and breakage.

Benefits

Improves hair strength
Conditions the scalp
Deep nourishment

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Ecuador

Maracujá oil

Through its high content of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Maracujá Oil, also known as Passion Fruit Oil forms a protective film and promotes hair glossiness and shine.

Benefits

Forms a protective film
Promotes hair glossiness
Boosts hair shine

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Peru

Cupuaçu Butter

Rich in phytosterols and fatty acids, Cupuaçu Butter has the unique ability to optimize moisture retention by regulating the balance of natural lipids throughout the hair. The butter also nourishes and moisturizes the scalp, while increasing the overall shine of hair.

Benefits

Optimizes moisture retention
Moisturizes the scalp
Boosts hair shine

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Brazil

Pequi Oil

Brazilian super fruit, Pequi, contains nourishing vitamins and minerals that contribute to its moisturizing capabilities. Pequi is especially good for curly hair, maximizing definition with an added curl-boost and reducing frizz.

Benefits

Moisturizes hair
Boosts curls and reduces frizz
Maximizes definition

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Brazil

Murumuru Butter

Murumuru Butter has a high lauric acid content, a fatty acid shown to penetrate the hair’s shaft. This allows for increased moisture retention and sealing of the cuticle, resulting in softer and more hydrafted hair. As a rich emollient for hair, Murumuru Butter softens hair while keeping your hair shiny and healthy.

Benefits

Boosts hair shine
Ultimate moisture retention
Softens hair

Vegan

Silicone & Sulfate Free

Farm-to-Lab Clean

Carbon Neutral Shipping

Post-Consumer Recycled Bottles

@myceremonia

average rating 4.6 out of 5
Based on 96 reviews
  • 5 Stars
    78 Reviews
  • 4 Stars
    6 Reviews
  • 3 Stars
    5 Reviews
  • 2 Stars
    5 Reviews
  • 1 Star
    2 Reviews
90% of reviewers would recommend this product to a friend
Review posted
Reviewed by Vonda T.
Verified Buyer
Hair type
Coily/Kinky
Scalp issues
  • Dry
Rated 5 out of 5

Shiny and healthier

I like the curl activator because it leaves my hair moisturized, and shiny. Prior to using this product my hair was very dry and brittle. I would highly recommend this product.

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Review posted
Reviewed by Julie T.
Verified Buyer
Hair type
Curly
Rated 5 out of 5

Perfect for fine curly hair

Great product for fine thin curly hair. Doesn’t weigh hair down and smells wonderful

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Review posted
Reviewed by jen
Verified Reviewer
Hair type
Wavy
Scalp issues
  • Greasy
Rated 5 out of 5

obsessed

this product is great! i have mid back length wavy thin-ish hair and this product keeps my ends healthy and shiny. it’s way too heavy for my hair when it’s wet, so i apply it from day 2 on, at night and wrap my hair in a bun, comes out looking gorgeous the next morning. now that it’s summer and the frizz is back my hair was so dry and getting knotted just by looking at it lol. i was desperate so i decided to try this on my wet hair (even tho it left my strands looking stringy in the past) and guess what! it worked! i also love love the smell and i can be pretty picky abt smells. this is a really really great product. i hope they never change it! if you’re having trouble w it, try using it a different way. i also use only about a dime sized amount.

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Review posted
Reviewed by Madison C.
Verified Buyer
Hair type
Wavy
Scalp issues
  • Dry
Rated 5 out of 5

Solid

My waves were bouncy and hydrated!

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Review posted
Reviewed by gabi
Verified Reviewer
Hair type
Wavy
Scalp issues
  • Itchy
  • Greasy
Rated 3 out of 5

H Y D R A T E D S T R A N D S

as someone with medium-length, thick, 2A, relatively balanced, highlighted hair, that is easily weighed down by products...i mainly use this product when i know i'm air drying my hair. i also use it as needed if/when my hair is feeling a lil thirsty. but it's the tiniest bit too heavy to use after every wash. PLUS: THE SIGNATURE SCENT IS AMAZING!!! 10/10 recommend if you have curly hair & are looking for a hydrating curling cream!

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