Ceremonia returned to Little Havana to celebrate the newest guava in town- Guava Beach Waves, a buildable texturizing spray that brings voluminous, salt-kissed waves to your hair—without going to the beach.
Featuring Pink Bolivian Salt from the Andes Mountains, alongside both Guava Fruit & Leaf Extract—this lightweight mist styles hair, while protecting strands from the effects of the sun, UV rays and summer stressors.
For the campaign, our cast & crew of Latinx Miami-based talent popped into some of Ceremonia’s favorite spots along Calle Ocho stopping in at Los Pinarenos Fruteria- the oldest free-standing fruit market in Little Havana- for a cafe cubano and some fresh fruit, with a final stop at Ball & Chain, Little Havana’s famed establishment know for live music and dancing.
In celebrating our hero ingredient, Superfruit Guava, we’ve curated a Guava-specific collection for all of your reparative, restorative and styling needs.
Why Guava? At Ceremonia we aim to represent the richness of Latinx culture, working with intentional natural ingredients from the region. The fruit is known for containing powerful antioxidants and nutrients, such as Vitamin C, Potassium, and Fiber, which act as protectants to UV and free radicals caused by seasonal stressors, functioning as the perfect hero ingredient for your hair this summer.