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Meet Ceremonia

Ceremonia is a clean hair care brand rooted in Latinx heritage.

Ceremonia is on a mission to empower a confident natural that feels as good as it looks. We’re manifesting modern day rituals, stemming from rich culture, that feed your hair from the roots and beyond, because hair wellness is the key to unlocking the best hair days. Our hair ritual celebrates the longevity of healthier hair through unparalleled formulas that make a real impact.

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About Us


Although we believe sustainability should be an uncompromisable essential for brands today, we recognize that the industry still has lengths to go. For Ceremonia, every decision we make is guided by our commitment to create a brand of the future that cares about people and the earth.

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About Us

Natural Ingredients

We believe the harmony of nature is the most powerful ceremonia of all and pride ourselves in intentionally curating natural ingredients from the hearts of Latin America. Our products are filled with nutrient-rich cocktails of raw ingredients straight from nature, offering you the very best of clean hair care.

About Us


Ceremonia was manifested from the devotion to our community, with a mission to illuminate the next-generation. Co-created by you, we invite our community to collaborate through provoking conversations and forums, feedback sessions and content projects. What would you like to see next? We’d love to create with you.

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Growing up as a Latin American immigrant in a homogenous country like Sweden, I never found myself represented in mainstream media and the products I consumed. Especially in beauty.

Hair and beauty has always been a central part of my culture. My father was a hairdresser and had set up a hairdresser chair equipped with a styling mirror and product cart in our living room. He often cut hair for family and friends and would spend hours braiding my long hair.

As I grew older, my dreams evolved with me. Determined to create a different future for myself than the one of my parents, I embarked on a journey of my own. I moved out of home at the age of 18, was the first in my family to get a degree, joined the tech industry as one of few women and eventually relocated to the U.S. for work.

Upon arriving in the U.S., I reconnected with my Latinx heritage. For the first time I could see myself in others and realized how many have grown up in-between cultures, just like myself.

Despite the modern Latinx community I met, coupled with the fact that Hispanics account for 20% of the U.S. population, I still witnessed an enormous void of Latinx representation. As such, I began to feel a strong sense of responsibility to propel change.

Ceremonia was born out of the desire to celebrate the richness of Latin culture, while highlighting the next-generation of Latinx. Inspired by the rituals I grew up with, alongside a new generation leading the way towards a more sustainable future, Ceremonia provides a new-age perspective to hair care for all.

Babba Rivera, Founder