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Aloe Vera 2.0

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Our Approach

Key Natural Ingredients

At the intersection of farms and labs, we have created our own original clean formulas. We believe in high-performance clean products that are good for you and for the environment. Our key natural ingredients are primarily sourced from Latin America and offer the most nutrient-rich foundation to our clean formulas.

Ingredient image
Brazil

Açai oil

Through a combination of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Açai Oil adds a protective film to the hair, promoting hair glossiness and shine, while decreasing frizz. Its protective coating of antioxidants is also

Benefits

Combats and decreases frizz
Promotes hair glossiness
Acts as a protective film

Ingredient image
Guatemala

Aloe vera

Aloe Vera acts as an unparalleled conditioner, leaving your hair smooth and shiny, while promoting hair growth. This miracle-plant possesses reparative proteolytic enzymes, alongside anti-inflammatory properties to help soothe the scalp and calm irritation.

Benefits

Restores and repairs hair
Anti-inflammatory
Soothes irritation

Ingredient image
Peru

Babassu

With a nutrient-rich harmony of antioxidants, fatty acids and phytosterols, Babassu Oil regenerates hair and promotes scalp health. The oil soothes irritation, repairs split ends and moisturizes the scalp.

Benefits

Soothes irritation
Repairs split ends
Moisturizes the scalp

Ingredient image
India

Castor Oil

Castor Oil by way of ricinoleic acid and Omega-6 fatty acids, enhances overall hair health, in turn promoting hair growth. The oil is an anti-inflammatory that increases hair strand flexibility and shine.

Benefits

Increases hair strand flexibility
Promotes hair growth
Boosts hair shine

Ingredient image
Brazil

Patauá Oil

Rich in omega-9 and fatty acids, Patauá Oil helps to reduce scalp flakiness, while promoting follicle health for optimal performance and hair growth. The oil starts at the root moisturizing and calming the scalp and works all the way to the

Benefits

Promotes hair health
Intense hydration
Moisturizes the scalp

Ingredient image
Peru

Cupuaçu Butter

Rich in phytosterols and fatty acids, Cupuaçu Butter has the unique ability to optimize moisture retention by regulating the balance of natural lipids throughout the hair. The butter also nourishes and moisturizes the scalp, while

Benefits

Ultimate moisture retention
Deep nourishment
Boosts hair shine

Ingredient image
Mexico

Chia Seed Oil

Rich in Omega-3 fatty acids, phosphorus, and zinc, Chia Seed Oil possesses moisturizing properties which aid in nourishing and conditioning the scalp, while improving hair strength, to avoid hair loss

Benefits

Moisturizes the scalp
Improves hair strength
Deep nourishment and hydration

Ingredient image
Ecuador

Maracujá Oil

Through its high content of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Maracujá Oil, also known as Passion Fruit Oil, forms a protective film and promotes hair glossiness and shine.

Benefits

Promotes hair glossiness
Boosts hair shine
Acts as a protective film

Ingredient image
Brazil

Pequi Oil

Brazilian super fruit, Pequi, contains nourishing vitamins and minerals that contribute to its moisturizing capabilities. Pequi is especially good for curly hair, maximizing definition with an added curl-boost and reducing frizz.

Benefits

Moisturizes hair
Boosts curls and reduces frizz
Maximizes definition

Ingredient image
Mexico

Blue Agave Extract

Blue Agave extracts attracts and retains water, allowing for overall healthier and smoother hair. In addition, Agave also has the ability to deep condition dry and damaged hair, promoting healthy hair strength and elasticity.

Benefits

Promotes hair strength
Deep nourishment and hydration
Improves hair elasticity

Ingredient image
Mexico

Avocado Oil

Avocado contains powerful fatty acids and oleic acids, providing many essential nutrients that improve hair health and lead to reduction in breakage and split ends. Because of its fatty acids, avocado oil will strengthen the hair from the inside to help prevent damage, making hair more flexible.

Benefits

Reduces breakage and split ends
Strengthens hair
Increases hair strand flexibility

Ingredient image
USA

Caffeine

Rich in antioxidants, Caffeine repairs and prevents hair damage while softening and smoothing dry and frizzy hair. Caffeine is also a natural acidic, which helps to fight hair breakage. Caffeine helps stimulate hair growth and supports strong and healthy hair.

Benefits

Promotes hair growth
Repairs and prevents hair damage
Combats and decreases frizz

Ingredient image
Thailand

Guava Fruit Extract

Superfruit Guava contains powerful antioxidants, fighting off free radicals and preventing hair damage. Guava is also one of the richest sources of Vitamin C, containing 2x more Vitamin C than oranges! Guava also creates a natural UV barrier, shielding hair from sun damage, which can leave hair dry, brittle and damaged.

Benefits

UV protection

Prevents hair damage

Deep nourishment

Ingredient image
Brazil

Murumuru Butter

Murumuru Butter has a high lauric acid content, a fatty acid shown to penetrate the hair’s shaft. This allows for increased moisture retention and sealing of the cuticle, resulting in softer and more hydrafted hair. As a rich emollient for hair, Murumuru Butter softens hair while keeping your hair shiny and healthy.

Benefits

Boosts hair shine
Ultimate moisture retention
Softens hair

Ingredient image
USA

Yucca Extract

Thanks to its cleansing and antiseptic properties, Yucca contains natural surfactants called saponins that clean the hair and skin naturally. Unlike harsh, drying chemical surfactants, those found in Yucca are not only promoting cleansing of the scalp, but shedding and exfoliation of dead skin cells. Yucca is also loaded with antioxidants, which make it an excellent soother and calmer of irritated scalp.

Benefits

Antiseptic
Exfoliates the scalp
Soothes irritation

Ingredient image
USA

Witch Hazel

Known for sebum control and ultimate scalp health, Witch Hazel diminishes flaking, balances sebum production and by boosting circulation, help keep hair follicles well-nourished.

Benefits

Diminishes flaking
Deep nourishment
Boosts circulation

Ingredient image
Mexico

Safflower Seed Extract

High in fatty acids and various vitamins and minerals, Safflower Seed provides your scalp and hair with the nutrients they need for healthy and strong hair. Safflower Oil also contains a wide array of antioxidants known to protect hair against the harsh effects of environmental stressors.

Benefits

Promotes hair health
Acts as a protective film
Improves hair strength

Ingredient image
Brazil

Tamarind Fruit Extract

Due to its antiseptic and anti-inflammatory properties, Tamarind makes your hair stronger and prevents breakage.

Benefits

Promotes hair strength
Anti-inflammatory
Reduces breakage and split ends

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Ingredient image

Brazil

Açai oil

Through a combination of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Açai Oil adds a protective film to the hair, promoting hair glossiness and shine, while decreasing frizz. Its protective coating of antioxidants is also

Benefits

Combats and decreases frizz
Promotes hair glossiness
Acts as a protective film

Ingredient image

Guatemala

Aloe vera

Aloe Vera acts as an unparalleled conditioner, leaving your hair smooth and shiny, while promoting hair growth. This miracle-plant possesses reparative proteolytic enzymes, alongside anti-inflammatory properties to help soothe the scalp and calm irritation.

Benefits

Restores and repairs hair
Anti-inflammatory
Soothes irritation

Ingredient image

Peru

Babassu

With a nutrient-rich harmony of antioxidants, fatty acids and phytosterols, Babassu Oil regenerates hair and promotes scalp health. The oil soothes irritation, repairs split ends and moisturizes the scalp.

Benefits

Soothes irritation
Repairs split ends
Moisturizes the scalp

Ingredient image

India

Castor Oil

Castor Oil by way of ricinoleic acid and Omega-6 fatty acids, enhances overall hair health, in turn promoting hair growth. The oil is an anti-inflammatory that increases hair strand flexibility and shine.

Benefits

Increases hair strand flexibility
Promotes hair growth
Boosts hair shine

Ingredient image

Brazil

Patauá Oil

Rich in omega-9 and fatty acids, Patauá Oil helps to reduce scalp flakiness, while promoting follicle health for optimal performance and hair growth. The oil starts at the root moisturizing and calming the scalp and works all the way to the

Benefits

Promotes hair health
Intense hydration
Moisturizes the scalp

Ingredient image

Peru

Cupuaçu Butter

Rich in phytosterols and fatty acids, Cupuaçu Butter has the unique ability to optimize moisture retention by regulating the balance of natural lipids throughout the hair. The butter also nourishes and moisturizes the scalp, while

Benefits

Ultimate moisture retention
Deep nourishment
Boosts hair shine

Ingredient image

Mexico

Chia Seed Oil

Rich in Omega-3 fatty acids, phosphorus, and zinc, Chia Seed Oil possesses moisturizing properties which aid in nourishing and conditioning the scalp, while improving hair strength, to avoid hair loss

Benefits

Moisturizes the scalp
Improves hair strength
Deep nourishment and hydration

Ingredient image

Ecuador

Maracujá Oil

Through its high content of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Maracujá Oil, also known as Passion Fruit Oil, forms a protective film and promotes hair glossiness and shine.

Benefits

Promotes hair glossiness
Boosts hair shine
Acts as a protective film

Ingredient image

Brazil

Pequi Oil

Brazilian super fruit, Pequi, contains nourishing vitamins and minerals that contribute to its moisturizing capabilities. Pequi is especially good for curly hair, maximizing definition with an added curl-boost and reducing frizz.

Benefits

Moisturizes hair
Boosts curls and reduces frizz
Maximizes definition

Ingredient image

Mexico

Blue Agave Extract

Blue Agave extracts attracts and retains water, allowing for overall healthier and smoother hair. In addition, Agave also has the ability to deep condition dry and damaged hair, promoting healthy hair strength and elasticity.

Benefits

Promotes hair strength
Deep nourishment and hydration
Improves hair elasticity

Ingredient image

Mexico

Avocado Oil

Avocado contains powerful fatty acids and oleic acids, providing many essential nutrients that improve hair health and lead to reduction in breakage and split ends. Because of its fatty acids, avocado oil will strengthen the hair from the inside to help prevent damage, making hair more flexible.

Benefits

Reduces breakage and split ends
Strengthens hair
Increases hair strand flexibility

Ingredient image

USA

Caffeine

Rich in antioxidants, Caffeine repairs and prevents hair damage while softening and smoothing dry and frizzy hair. Caffeine is also a natural acidic, which helps to fight hair breakage. Caffeine helps stimulate hair growth and supports strong and healthy hair.

Benefits

Promotes hair growth
Repairs and prevents hair damage
Combats and decreases frizz

Ingredient image

Thailand

Guava Fruit Extract

Superfruit Guava contains powerful antioxidants, fighting off free radicals and preventing hair damage. Guava is also one of the richest sources of Vitamin C, containing 2x more Vitamin C than oranges! Guava also creates a natural UV barrier, shielding hair from sun damage, which can leave hair dry, brittle and damaged.

Benefits

UV protection

Prevents hair damage

Deep nourishment

Ingredient image

Brazil

Murumuru Butter

Murumuru Butter has a high lauric acid content, a fatty acid shown to penetrate the hair’s shaft. This allows for increased moisture retention and sealing of the cuticle, resulting in softer and more hydrafted hair. As a rich emollient for hair, Murumuru Butter softens hair while keeping your hair shiny and healthy.

Benefits

Boosts hair shine
Ultimate moisture retention
Softens hair

Ingredient image

USA

Yucca Extract

Thanks to its cleansing and antiseptic properties, Yucca contains natural surfactants called saponins that clean the hair and skin naturally. Unlike harsh, drying chemical surfactants, those found in Yucca are not only promoting cleansing of the scalp, but shedding and exfoliation of dead skin cells. Yucca is also loaded with antioxidants, which make it an excellent soother and calmer of irritated scalp.

Benefits

Antiseptic
Exfoliates the scalp
Soothes irritation

Ingredient image

USA

Witch Hazel

Known for sebum control and ultimate scalp health, Witch Hazel diminishes flaking, balances sebum production and by boosting circulation, help keep hair follicles well-nourished.

Benefits

Diminishes flaking
Deep nourishment
Boosts circulation

Ingredient image

Mexico

Safflower Seed Extract

High in fatty acids and various vitamins and minerals, Safflower Seed provides your scalp and hair with the nutrients they need for healthy and strong hair. Safflower Oil also contains a wide array of antioxidants known to protect hair against the harsh effects of environmental stressors.

Benefits

Promotes hair health
Acts as a protective film
Improves hair strength

Ingredient image

Brazil

Tamarind Fruit Extract

Due to its antiseptic and anti-inflammatory properties, Tamarind makes your hair stronger and prevents breakage.

Benefits

Promotes hair strength
Anti-inflammatory
Reduces breakage and split ends