Did you know that many Black and Brown women have been taught from an early age that curly, frizzy and wavy hair is considered bad?
And that in order to be beautiful, we have to tame and mask our hair under heavy chemicals to make it straight? Not only is this a damaging practice for the hair strands, but also for our mental health.
This Guava Summer we invite you to live freely and embrace your natural beauty. Because El Pelo Malo No Existe, and it’s time we put an end on that limiting belief.
HEAR STORIES FROM OUR PUERTO RICAN COMMUNITY:
“I love that my daughter and I have different kinds of hair that represents our essence and our culture. For me it’s important that she knows that there is nothing to change, she’s perfect as she is and I love everything about us.”
—LUISA & HER DAUGHTER
“My hair is part of my identity as a young Afro Puerto Rican man, it’s part of what my ancestors left me that’s why I wear my curls—for me it’s an honor to wear my hair this way.”
"I didn’t know what my hair was like because I spent so many years as a child straightening it. It’s like being enslaved that I would have to stop doing certain things because I wanted to keep my hair straight so that people see that I do meet a certain beauty standard.”