Before
After

This Product Is Magical

I have wavy hair that tends to be frizzy and lose curl shape easily, but using this serum has completely changed that—even just air drying my hair after applying the serum leaves my curls beautiful and with zero frizz and all the definition! Best part is that it's so lightweight it melts right into your hair without weighing down or causing any greasy-ness. it's perfect.


@myceremonia

Ceremonia Familia

What It Does


ACTIVATES CURLS

Pequi Oil activates waves and curls, adding a curl boost.


MINIMIZES FRIZZ

Boosts curl definition while minimizing frizz.


INTENSELY NOURISHES

Castor Oil and Murumuru Butter nourish curls without weight.


How To Use

  1. Apply a coin-sized amount on damp hair. 
  2. Work from mid-length to ends. 
  3. Dry with a diffuser
LEARN MORE
Our Approach

Key Natural Ingredients

At the intersection of farms and labs, we have created our own original clean formulas free-of silicones, parabens, sulfates, phthalates, artificial colorants and a long list of other not-so-great ingredients often found in conventional beauty products.

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Brazil

Açai oil

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Guatemala

Aloe vera

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India

Castor Oil

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Mexico

Chia seed oil

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Ecuador

Maracujá oil

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Peru

Cupuaçu Butter

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See All (8)
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Brazil

Pequi Oil

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Brazil

Murumuru Butter

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See Less
Ingredient image
Ingredient Icon

Brazil

Açai oil

See More
Ingredient image
Ingredient Icon

Guatemala

Aloe vera

See More
Ingredient image
Ingredient Icon

India

Castor Oil

See More
Ingredient image
Ingredient Icon

Mexico

Chia seed oil

See More
Ingredient image
Ingredient Icon

Ecuador

Maracujá oil

See More
Ingredient image
Ingredient Icon

Peru

Cupuaçu Butter

See More
Ingredient image
Ingredient Icon

Brazil

Pequi Oil

See More
Ingredient image
Ingredient Icon

Brazil

Murumuru Butter

See More
Ingredient image
Brazil

Açai oil

Through a combination of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Açai Oil adds a protective film to the hair, promoting hair glossiness and shine, while decreasing frizz. Its protective coating of antioxidants is also essential for protecting hair color, as it prevents oxidation from free radicals, prone to cause fading.

Benefits

Promotes hair glossiness
Adds a protective film
Combats frizz

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Guatemala

Aloe vera

Aloe Vera acts as an unparalleled conditioner, leaving your hair smooth and shiny, while promoting hair growth. This miracle-plant possesses reparative proteolytic enzymes, alongside anti-inflammatory properties to help soothe the scalp and calm irritation.

Benefits

Promotes hair growth 
Soothes scalp 
Boosts hair shine

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India

Castor Oil

Castor Oil by way of ricinoleic acid and Omega-6 fatty acids, enhances overall hair health, in turn promoting hair growth. The oil is an anti-inflammatory that increases hair strand flexibility and shine.

Benefits

Promotes hair health & growth 
Increases strand flexibility
Boosts shine

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Mexico

Chia seed oil

Rich in Omega-3 fatty acids, phosphorus, and zinc, Chia Seed Oil possesses moisturizing properties which aid in nourishing and conditioning the scalp, while improving hair strength, to avoid hair loss and breakage.

Benefits

Improves hair strength 
Conditions the scalp
Deep nourishment

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Ecuador

Maracujá oil

Through its high content of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Maracujá Oil, also known as Passion Fruit Oil forms a protective film and promotes hair glossiness and shine.

Benefits

Forms a protective film
Promotes hair glossiness
Boosts hair shine

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Peru

Cupuaçu Butter

Rich in phytosterols and fatty acids, Cupuaçu Butter has the unique ability to optimize moisture retention by regulating the balance of natural lipids throughout the hair.  The butter also nourishes and moisturizes the scalp, while increasing the overall shine of hair.

Benefits

Optimizes moisture retention
Moisturizes the scalp
Boosts hair shine

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Brazil

Pequi Oil

Brazilian super fruit, Pequi, contains nourishing vitamins and minerals that contribute to its moisturizing capabilities. Pequi is especially good for curly hair, maximizing definition with an added curl-boost and reducing frizz.

Benefits

Moisturizes hair
Boosts curls and reduces frizz
Maximizes definition

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Brazil

Murumuru Butter

Murumuru Butter has a high lauric acid content, a fatty acid shown to penetrate the hair’s shaft. This allows for increased moisture retention and sealing of the cuticle, resulting in softer and more hydrafted hair. As a rich emollient for hair, Murumuru Butter softens hair while keeping your hair shiny and healthy.

Benefits

Boosts hair shine
Ultimate moisture retention
Softens hair

Reviews


average rating 4.6 out of 5
Based on 183 reviews
  • 5 Stars
    151 Reviews
  • 4 Stars
    11 Reviews
  • 3 Stars
    8 Reviews
  • 2 Stars
    8 Reviews
  • 1 Star
    5 Reviews
90% of reviewers would recommend this product to a friend
Customer photos and videos
Review posted
Reviewed by Pamela H.
Verified Buyer
Hair type
Wavy
Rated 5 out of 5

Love this!

Great for taming my wispy wavy hair after a shower. It does what it claims. Just bought my 2nd bottle & a little goes a long way! Love the smell, but it doesn't linger or over power you. My fav product by far!

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Reviewed by Mariel K.
Verified Buyer
Hair type
Wavy
Rated 5 out of 5

re-buy, great product

This is the second time I've bought this, which is rare for me for a hair product! My hair responds to it, and during the day it never feels like I have a bunch of product in my hair (I hate that feeling). Definitely recommend.

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Reviewed by Taylor
Rated 5 out of 5

5 Stars

Such a good product doesn’t make my hair feel heavy

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Review posted
Reviewed by Rosio C.
Verified Buyer
Rated 4 out of 5

Curl Activator

Love it

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Review posted
Reviewed by Sarah J C.
Verified Buyer
Hair type
Curly
Rated 5 out of 5

Smells and works great

Curl Activator smells delicious and keeps my curls hydrated without being crunchy or greasy.

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