Ceremonia was featured on The TODAY SHOW and our entire team is screaming!
Jill Martin Brooks interviews our founder, Babba Rivera, on "She Made It". Together, they discuss Ceremonia being Sephora’s first Latina-owned hair care brand, representation and how to use our best-selling products.

Babba built Ceremonia as a way for her to embrace her natural beauty while also bringing representation to Latinx community. Highlighting the various hair textures and types in Latin America, Ceremonia was built to protect and suit a diverse body of hair types.

Being the first Latinx- owned hair care brand in Sephora is paving the way for different voices to be heard and for natural, clean hair care to be prioritized. Ceremonia started with one product, the Aceite de Moska, a lightweight hair oil that helps combat flakes, greasy roots, itching and the product buildup. Within a few short years, Ceremonia has expanded to about 20 products including best sellers like Papaya Scalp Scrub and Guava Leave In Conditioner.

Watch the full video here

Ceremonia on the Today Show

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