Before
After

This Product Is Magical

I have wavy hair that tends to be frizzy and lose curl shape easily, but using this serum has completely changed that—even just air drying my hair after applying the serum leaves my curls beautiful and with zero frizz and all the definition! Best part is that it's so lightweight it melts right into your hair without weighing down or causing any greasy-ness. it's perfect.


@myceremonia

Ceremonia Familia

What It Does


ACTIVATES CURLS

Pequi Oil activates waves and curls, adding a curl boost.


MINIMIZES FRIZZ

Boosts curl definition while minimizing frizz.


INTENSELY NOURISHES

Castor Oil and Murumuru Butter nourish curls without weight.


How To Use

  1. Apply a coin-sized amount on damp hair. 
  2. Work from mid-length to ends. 
  3. Dry with a diffuser
LEARN MORE
Our Approach

Key Natural Ingredients

At the intersection of farms and labs, we have created our own original clean formulas free-of silicones, parabens, sulfates, phthalates, artificial colorants and a long list of other not-so-great ingredients often found in conventional beauty products.

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Brazil

Açai oil

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Guatemala

Aloe vera

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India

Castor Oil

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Mexico

Chia seed oil

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Ecuador

Maracujá oil

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Peru

Cupuaçu Butter

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See All (8)
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Brazil

Pequi Oil

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Brazil

Murumuru Butter

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See Less
Ingredient image
Ingredient Icon

Brazil

Açai oil

See More
Ingredient image
Ingredient Icon

Guatemala

Aloe vera

See More
Ingredient image
Ingredient Icon

India

Castor Oil

See More
Ingredient image
Ingredient Icon

Mexico

Chia seed oil

See More
Ingredient image
Ingredient Icon

Ecuador

Maracujá oil

See More
Ingredient image
Ingredient Icon

Peru

Cupuaçu Butter

See More
Ingredient image
Ingredient Icon

Brazil

Pequi Oil

See More
Ingredient image
Ingredient Icon

Brazil

Murumuru Butter

See More
Ingredient image
Brazil

Açai oil

Through a combination of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Açai Oil adds a protective film to the hair, promoting hair glossiness and shine, while decreasing frizz. Its protective coating of antioxidants is also essential for protecting hair color, as it prevents oxidation from free radicals, prone to cause fading.

Benefits

Promotes hair glossiness
Adds a protective film
Combats frizz

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Guatemala

Aloe vera

Aloe Vera acts as an unparalleled conditioner, leaving your hair smooth and shiny, while promoting hair growth. This miracle-plant possesses reparative proteolytic enzymes, alongside anti-inflammatory properties to help soothe the scalp and calm irritation.

Benefits

Promotes hair growth 
Soothes scalp 
Boosts hair shine

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India

Castor Oil

Castor Oil by way of ricinoleic acid and Omega-6 fatty acids, enhances overall hair health, in turn promoting hair growth. The oil is an anti-inflammatory that increases hair strand flexibility and shine.

Benefits

Promotes hair health & growth 
Increases strand flexibility
Boosts shine

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Mexico

Chia seed oil

Rich in Omega-3 fatty acids, phosphorus, and zinc, Chia Seed Oil possesses moisturizing properties which aid in nourishing and conditioning the scalp, while improving hair strength, to avoid hair loss and breakage.

Benefits

Improves hair strength 
Conditions the scalp
Deep nourishment

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Ecuador

Maracujá oil

Through its high content of Omega-6 fatty acids, flavonoids and gamma-oryzanol, Maracujá Oil, also known as Passion Fruit Oil forms a protective film and promotes hair glossiness and shine.

Benefits

Forms a protective film
Promotes hair glossiness
Boosts hair shine

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Peru

Cupuaçu Butter

Rich in phytosterols and fatty acids, Cupuaçu Butter has the unique ability to optimize moisture retention by regulating the balance of natural lipids throughout the hair.  The butter also nourishes and moisturizes the scalp, while increasing the overall shine of hair.

Benefits

Optimizes moisture retention
Moisturizes the scalp
Boosts hair shine

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Brazil

Pequi Oil

Brazilian super fruit, Pequi, contains nourishing vitamins and minerals that contribute to its moisturizing capabilities. Pequi is especially good for curly hair, maximizing definition with an added curl-boost and reducing frizz.

Benefits

Moisturizes hair
Boosts curls and reduces frizz
Maximizes definition

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Brazil

Murumuru Butter

Murumuru Butter has a high lauric acid content, a fatty acid shown to penetrate the hair’s shaft. This allows for increased moisture retention and sealing of the cuticle, resulting in softer and more hydrafted hair. As a rich emollient for hair, Murumuru Butter softens hair while keeping your hair shiny and healthy.

Benefits

Boosts hair shine
Ultimate moisture retention
Softens hair

Reviews


average rating 4.6 out of 5
Based on 200 reviews
  • 5 Stars
    165 Reviews
  • 4 Stars
    13 Reviews
  • 3 Stars
    9 Reviews
  • 2 Stars
    8 Reviews
  • 1 Star
    5 Reviews
90% of reviewers would recommend this product to a friend
Customer photos and videos
Review posted
Reviewed by Phoenix
Rated 5 out of 5

5 Stars

Incredible! If you have curls that struggle to keep their hold or deflate throughout the day, this product is what you're looking for. I swear, using the pequi curl activator has not only defined my curls, but has helped to train them into even tighter ringlets than I thought my hair was capable of. Great for curls that lose their definition after you sleep on them, just spritz your hair with water and apply a pea sized amount of product on your fingers, rub it through your ends, and viola! I always run my fingers through my hair once it dries, and I end up with the most angelic looking curls. I recommend this product to everyone with loose curls like mine!

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Review posted
Reviewed by Tanzeem A.
Verified Buyer
Hair type
Curly
Rated 5 out of 5

Pretty good curl cream

This acts as a curl cream and has good definition but not a lot of hold for fighting frizz. Definitely needs to be paired with a gel. I have 3A/B hair.

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Review posted
Reviewed by Vanessa N.
Verified Buyer
Hair type
Curly
Rated 3 out of 5

Just ok

I have not noticed any spectacular results with my hair from using this product. To me it works just like every other curl cream I’ve tried. Also I see so many people in the comments, saying how much they love the smell, but I actually cannot stand it. To me, it has a cheap perfume smell that is very unappealing.

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Review posted
Reviewed by Nancy C.
Verified Buyer
Hair type
Wavy
Scalp issues
  • Dry
Rated 5 out of 5

Wavy

I have wavy hair but curl activator but when I just it it does activate the curls. Love it

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Review posted
Reviewed by Nancy
Rated 5 out of 5

5 Stars

It truly activates your curls

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